Welcome to Post-Technology Marketing

How often do you click on a pop-up banner? How many marketing emails do you open up? When was the last time you were dazzled by some new online eye candy?

The days when consumers were motivated to read your marketing message because of some neat techno-trick are long gone. We are so used to the technological bells and whistles that they have become almost invisible.

We have entered the age of post-technology marketing.

So, what’s next?

At Orbit Direct, we believe that while fads come and go, creativity will always be in fashion. No matter what medium we use to deliver your marketing message, you can be sure that it will pack the visual and verbal punch to cut through the clutter and get noticed.

We understand that every medium has its creative requirements and we take that into account. But we base every campaign, no matter how big or how small, on the immutable principles of good marketing:

• Have a solid strategy

• Develop a compelling message

• Practice good design and writing

These principles are nothing new. They’ve been the basis of good communication since cave painting, but you’d be surprised at how many agencies try to shortcut the process and shoehorn your message into a pre-packaged format or rely on some technological gimcrack.

Sure, it’s cheaper to do it that way, but you, the client winds up paying the price in reduced results.

So the next time you feel a little uneasy about a campaign your agency has produced, or a project doesn’t live up to expectations, give us a call.

We’ll take a look and give you an honest evaluation, then tell you if we can help—or if we can’t.

We call it Marketing, Evolved.